BRAND POSITIONING>> Serasa produces delightful mooncake with local mixed fruit flavor that suit every working adult who concern about culture and harmony of multicultural.
SERASA>> Serasa is a fruity taste mooncake which the filling of mooncake is made from local mixed fruit. The mixed fruit is like a metaphor of the multicultural people living in Malaysia. Serasa also bring the meaning of “one taste”, which represent the
harmony of the flavor and country.
TAGLINE>> Moon Cake Festival is all about reunion. The word “togetherness” reflects family and friend being together during the festival, combination of flavor and harmony of multicultural people. When people talks about Serasa, they find the uniqueness of taste
and meaning on itself.
LOGO>> Moon represents the significant of mooncake and the festival. Mooncake is given to friends and family during the moon cake festival so the heart represents how much they
care and cherish each other.
Yellow evokes feelings of warmth and cheerfulness. Red represents passion and joy. The dark brown which is a mixture of the yellow and red represents the harmony among difference races.
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