KEVIN ART STATION: 2011

Thursday 14 April 2011

UNLOCK - Women Abuse Campaign TVC

Role: Editor & Sound Designer

Brand Identity Project - Serasa mooncake

Open Day Exhibition 2011 in MMU (Faculty Creative Multimedia)

BRAND POSITIONING>> Serasa produces delightful mooncake with local mixed fruit flavor that suit every working adult who concern about culture and harmony of multicultural.

SERASA>> Serasa is a fruity taste mooncake which the filling of mooncake is made from local mixed fruit. The mixed fruit is like a metaphor of the multicultural people living in Malaysia. Serasa also bring the meaning of “one taste”, which represent the

harmony of the flavor and country.

TAGLINE>> Moon Cake Festival is all about reunion. The word “togetherness” reflects family and friend being together during the festival, combination of flavor and harmony of multicultural people. When people talks about Serasa, they find the uniqueness of taste

and meaning on itself.

LOGO>> Moon represents the significant of mooncake and the festival. Mooncake is given to friends and family during the moon cake festival so the heart represents how much they

care and cherish each other.

Yellow evokes feelings of warmth and cheerfulness. Red represents passion and joy. The dark brown which is a mixture of the yellow and red represents the harmony among difference races.

Friday 8 April 2011

Media Post Production - A day in the life of a Rubber Tapper

A daily life of a grandfather who work as a rubber tapper in Segamat. He has to work hard in order to earn income for his family. Wake up as early as 4am, riding an old motorbike alone into his rubber plantation, working on his daily routine.

Role: Editor & Sound designer